GA4 consulting services

Identify & Resolve Inconsistencies with a GA4 audit

Gain complete visibility into your buyers' journey and turn visitors into valuable opportunities.

Many organizations have experienced friction in adapting to GA4

01.

Increased revenue discrepancies between platform

These inconsistencies can erode trust in data, making it difficult for businesses to measure campaign performance accurately and allocate budgets effectively.

Resolving these discrepancies ensures a unified source of truth for revenue reporting, enabling more precise forecasting and informed decision-making.

02.

Channel attribution problems

Inaccurate attribution leads to misallocated budgets and missed opportunities, as businesses struggle to understand which channels drive the most valuable traffic.

Addressing attribution issues provides clarity into the customer journey, optimizing spending and increasing ROI by focusing on high-performing channels.

03.

Incomplete Event Tracking

Without proper configuration, GA4’s flexible event-based model may miss key user interactions, limiting the depth of your insights.

With well-structured event tracking, you’ll capture every critical interaction, empowering data-driven decisions and unlocking the full potential of your analytics.

04.

Make Data-Driven Decisions with Confidence

Move beyond gut-feel decisions—know exactly which channels, campaigns, and content pieces are converting the best.A comprehensive GA4 audit identifies hidden issues and optimizes your analytics, aligning them with your business goals and unlocking the insights essential for accelerated growth.

Proven Results

Drive Actionable Insights with a Comprehensive GA4 Audit

Our GA4 audit ensures your analytics foundation is rock-solid, delivering accurate insights and performance-driven data. We dive deep into your setup to eliminate tracking gaps, inconsistencies, or compliance risks. Here’s what we cover:

  1. Seamless Property & View Configuration: We align your GA4 property settings with your business goals—so every report reflects exactly what matters most.

  2. Bulletproof Event Tracking & Tagging: Every key event, action, and conversion point is verified, with all tags firing flawlessly, ensuring no data slips through the cracks.

  3. Optimized Custom Dimensions & Metrics: We fine-tune custom dimensions and metrics to unlock insights tailored to your business and maximize data usability.

  4. Smart Data Retention Settings: We align data retention policies with both your reporting needs and regulatory standards—keeping what matters, when it matters.

  5. Compliance at Every Touchpoint: Your GA4 setup is checked against GDPR, CCPA, and other privacy frameworks—giving you peace of mind and data integrity.

Why Choose Me for Your GA4 Audit?

When it comes to analytics, precision matters—and that’s where I stand out. As a certified GA4 expert I specialize in uncovering and resolving analytics gaps to ensure your data works for you.

  1. Flawless Data Collection: Capture the right data at the right time, ensuring every report mirrors real user behavior—so you never miss a beat.

  2. Tailored Setup for Business Growth: Fine-tune your GA4 configuration to align with your specific goals, transforming raw data into actionable insights that matter.

  3. Insights That Drive Action & ROI: Get a crystal-clear view of your customer journey, empowering you to make smarter decisions that fuel growth and optimize return on investment.

  4. Confidence Through Clarity: You’ll have peace of mind knowing your analytics are built to perform—giving you confidence in every data-backed decision.

GA4 Client Success Stories:

B2C SaaS CompanyA funded startup with a two-sided marketplace needed insight into which acquisition channels were driving performance and which user personas were engaging with their app. An audit of their existing GA setup revealed critical gaps—no events, goals, social media pixels, or Google Ads conversion tracking in place. To bridge these gaps, I implemented event and goal tracking, along with subdomain tracking, to map the user journey from website to app.

Magento E-commerce ClientThe initial GA4 audit identified gaps in data collection and tracking issues, which informed a prioritized roadmap for improvements. I deployed a custom dataLayer to capture key user interactions, implemented tailored event tracking to align with business KPIs, and conducted rigorous QA testing to ensure data integrity. The result was enhanced tracking accuracy, better visibility into customer behavior, and a data-driven foundation that empowered smarter marketing decisions and future growth.

Ready to take control of your analytics?

Whether your goal is enhancing lead generation or tracking buyer behaviors throughout the customer journey, I design frameworks tailored to your unique business model—giving you a competitive edge at every touchpoint.

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